Creativity hinges on churning as many ideas out as possible — then taking a break
It doesn't matter if your ideas suck -- get more of them!
It doesn't matter if your ideas suck -- get more of them!
Thankfully, all we need are more researchers.
Humans are inherently ill-suited to assess odds -- this book aims to help.
A series of experiments surprisingly found that sudden insight may yield more correct solutions than gradual, methodical thinking.